Mower Magic Limited ("Mower Magic") are committed to complying with the General Data Protection Regulation and the Data Protection Act 2018, once enacted. Looking after the personal information you share with us is very important, and we want you to be confident that your personal data is kept safely and securely and to understand how we use it to offer you a better and more personalised shopping experience.
We have published this notice to help you understand how and why Mower Magic collect information from you; who we share your information with, why and on what basis;and what your rights are.
If we make changes to this notice we will notify you by updating it on our website. Mower Magic will be what is known as the Data Controller of the personal data you provide to us, and we will sometimes refer to ourselves in this notice as "we" or "us". By Data Controller, this means Mower Magic determines the purposes and way in which any personal data are, or will be, processed.
Should you need to contact us please write to:
Mower Magic Limited, Magic House, Station Road, North Hykeham, Lincoln. LN6 9AL
This privacy notice was last updated on 2nd May 2018.
What information we collect when you register and why?
address (and previous addresses)
contact numbers, and
As an existing customer if you have shopped with us using a credit or debit card, or we have taken these details for a payment authorisation, we will securely collect and store this payment card information. New customers and existing customers whose payment cards have expired will be asked if they would like to automatically store these details in order to speed up the
When you apply for a credit account, we get information about you from credit reference agencies. This is covered in more detail in the section, Who we share your information with and why.
When you shop in our stores Mower Magic uses CCTV for security monitoring purposes.
How do we use your information?
Contract - your personal information is processed in order to fulfil a contractual arrangement e.g. in order to send you your goods.
Consent - where you agree to us using your information in this way e.g. for storing your payment card details.
Legitimate Interests - this means the interests of Mower Magic in managing our business to allow us to provide you with the best products and service in the most secure and appropriate way e.g. to transfer your data to certain Third Partys such as delivery partners.
Legal Obligation - where there is statutory or other legal requirement to share the information e.g. when we have to share your information for law enforcement purposes.
Here is a list of the ways that we may use your personal information, and which of the reasons described above we rely on to do so. Where we list legitimate interests as a reason, we also describe below what we believe these legitimate interests are.
|What we use your personal information for||Our reasons (legal basis)||Our explanation of Next’s legitimate interests|
|Set up your Next account||• Legitimate interest||Process efficiency in dealing with such activity.|
|Storing payment cards||• Consent||N/A|
|Process your orders||• Fulfilling a contract||N/A|
|Notify you of your order status.||• Legitimate interests||Process efficiency in dealing with such activity, and to make improvements to our services.|
|Manage your account/ provide customer services to you. This may include: transfers to Third Countries who undertake customer services/communications activities call recording data verification customer complaints/queries||• Legal obligation/ Legitimate interests (depending on nature of services)||Keeping our records up to date, handling our customer contact efficiently and effectively, working out which of our products and services may interest you and telling you about them.|
|To detect, investigate and report financial crime (e.g. Fraud)||• Legal Obligation / legitimate interests||Developing and improving how we deal with financial crime. Complying with any legal obligation placed on us by regulators such as the FCA. Complying with any regulations that apply to us. Process efficiency in dealing with such activity, and to make service and process improvements.|
|Undertake website personalisation and administration.||• Legitimate interests||Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites. Defining types of customers for new products or services|
|Marketing communications to inform you of special offers, promotions, new lines and Sales. Provide you with online advertising.||• Legitimate interests||Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites.|
|Notifying you about enhancements to our services, such as changes to the website and new services that may be of interest to you.||• Legitimate interests||Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites.|
|Contact you to undertake customer satisfaction surveys, invite you to provide product reviews or for market research.||• Legitimate interests||Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites.|
|Maintaining network and data security||• Legitimate interests||To maintain the security of our network this in turns helps us to maintain the safety and confidentiality of your information.|
|Logistics planning, demand forecasting, management information and research||• Legitimate interests||We use information about shopping habits, products bought and volumes, to help us to respond to demand, ensure the right products get to the right areas and to help us plan our ranges.|
Who we share your information with and why
Some examples of the categories of third parties with whom we share your data are:
Mower Magic works with a number of trusted partners who supply products and services on our behalf. All partners are subject to thorough security checks, and will only hold the minimum amount of personal information needed in order to fulfil the orders you place or provide a service on our behalf.
Mower Magic may ask you to review a product you buy from us, and our service. We may ask a third party such as Feefo to contact you for your review. You are under no obligation to provide a review.
In order for you to receive your goods, Mower Magic works with a number of delivery partners. Again, we only pass limited information to them in order to ensure delivery of your items.
Mower Magic works with business who support our website and other business systems.
We work with marketing companies who help us manage our electronic communications with you or carry out surveys and product reviews on our behalf.
Mower Magic works with trusted third party payment processing providers in order to securely take and manage payments.
Credit Reference Agencies
When you apply for credit with us we will make searches about you with credit reference agencies. We do this to make sure customers who apply for credit accounts are able to manage the level of credit offered and not committing fraud by providing false or inaccurate information.
In order to process your application we will supply your personal information to credit reference agencies (CRAs) and they will give us information about you, such as your financial history. We do this to assess your creditworthiness and product suitability, check your identity, manage your account, trace, recover debts, and prevent criminal activity.
We will also continue to exchange information about you with the CRAs on an ongoing basis, including about your settled accounts and any debts not fully repaid on time. CRAs will share your information with other organisations. Your data will be linked to the data of your spouse, any joint applicants or other financial associates.
We will use automated credit-scoring methods to assess your application and to confirm your identity. We will automatically check your credit history against our lending criteria and if you dont meet our requirements you will be declined for credit.
For more information see the CRAIN notices above. There is also an automated decision section below with further detail. Should you wish to object to the use of automated credit scoring, please contact us at the address above.
Debt recovery and fraud prevention services
The personal data you have provided, we have collected from you, or we have received from third parties will be used to prevent fraud and money laundering, and to verify your identity.
Details of the personal information that will be processed include, for example: name, address, date of birth, contact details, financial information, employment details, device identifiers including IP address and vehicle details.
We and fraud prevention agencies may also enable law enforcement agencies to access and use your personal data to detect, investigate and prevent crime.
We process your personal data on the basis that we have a legitimate interest in preventing fraud and money laundering, and to verify identity, in order to protect our business and to comply with laws that apply to us. Such processing is also a contractual requirement of the services or financing you have requested.
We process your personal data on the basis that it is necessary in the public interest or in exercising official authority for us to prevent fraud and money laundering, and to verify identity, in order to protect ourselves and to comply with laws that apply to us.
Fraud prevention agencies can hold your personal data for different periods of time, and if you are considered to pose a fraud or money laundering risk, your data can be held for up to six years.
As part of the processing of your personal data, decisions may be made by automated means. This means we may automatically decide that you pose a fraud or money laundering risk if our processing reveals your behaviour to be consistent with money laundering or known fraudulent conduct, or is inconsistent with your previous submissions, or you appear to have deliberately
hidden your true identity. You have rights in relation to automated decision-making: if you want to know more please contact us using the details above.
Consequences of Processing
If we, or a fraud prevention agency, determine that you pose a fraud or money laundering risk, we may refuse to provide the services or financing you have requested, or to employ you, or we may stop providing existing services to you.
A record of any fraud or money laundering risk will be retained by the fraud prevention agencies, and may result in others refusing to provide services, financing or employment to you. If you have any questions about this, please contact us on the details above.
Whenever fraud prevention agencies transfer your personal data outside of the European Economic Area, they impose contractual obligations on the recipients of that data to protect your personal data to the standard required in the European Economic Area. They may also require the recipient to subscribe to international frameworks intended to enable secure data sharing.
Your personal data is protected by legal rights, which include your rights to object to our processing of your personal data; request that your personal data is erased or corrected; request access to your personal data.
For more information or to exercise your data protection rights, please contact us using the contact details above. You also have a right to complain to the Information Commissioners Office, which regulates the processing of personal data.
Mower Magic will not share your information with companies outside of Mower Magic Ltd for their marketing purposes.
If you decide you do not want to receive this marketing information you can request that we stop by writing to the Data Protection Officer at the address provided above, or by calling the us on 01522 690005.
You may continue to receive mailings for a short period while your request is dealt with.
How long we keep your information
If we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws.
We may need your personal information to establish, bring or defend legal claims. For this purpose, we will always retain your personal information for 7 years after the date it is no longer needed by us for any of the purposes listed under How we use your information above. The only exceptions to this are where:
the law requires us to hold your personal information for a longer period, or delete it sooner;
you exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law;
we bring or defend a legal claim or other proceedings during the period we retain your personal information, in which case we will retain your personal information until those proceedings have concluded and no further appeals are possible; or in limited cases, existing or future law or a court or regulator requires us to keep your personal information for a longer or shorter period.
What are your rights
You are entitled to request the following from Mower Magic, these are called your Data Subject Rights and there is more information on these on the Information Commissioners website www.ico.org.uk
Right of access to request access to your personal information and information about how we process it.
Right to rectification to have your personal information corrected if it is inaccurate and to have incomplete personal information completed.
Right to erasure (also known as the Right to be Forgotten) to have your personal information erased. Contact us at the address above.
Right to restriction of processing to restrict processing of your personal information
Right to data portability - to electronically move, copy or transfer your personal information in a standard form
Right to object - to object to processing of your personal information
Rights with regards to automated individual decision making, including profiling rights relating to automated decision making, including profiling
If you have any general questions about your rights or want to exercise your rights please contact us at the address above.
You have the right to lodge a complaint with a data protection regulator in Europe, in particular in a country you work or live or where your legal rights have been infringed. The contact details for the Information Commissioners Office (ICO), the data protection regulator in the UK, are available on the ICO website www.ico.org.uk where your personal information has or is being
used in a way that you believe does not comply with data, however, we encourage you to contact us before making any complaint and we will seek to resolve any issues or concerns you may have.
What are cookies?
Cookies are small text files that are stored on your browser or the hard drive of your computer or other device when you visit the Site. This allows the Site to recognise you as a user either for the duration of your visit (using a session cookie) or for repeat visits ( a persistent cookie). They are not harmful and do not contain any information such as your home address, date of birth or credit card details.
The cookies we use fall into four broad types:
Strictly Necessary Cookies
These cookies are essential in helping you to move around our Site and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, such as setting up an account cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you've been on the internet.
In order to keep the Site, its services and products relevant, easy to use and up-to-date, we use web analytics services to help us understand how people use our Site. For example, we can see which parts of the Site and products are most popular, identify when errors occur, and test different versions of a page or feature to see which one works best.
These cookies allow websites and applications to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. The information these cookies collect is usually anonymised which means we can't identify you personally. They do not gather any information about you that could be used for selling advertising or remembering where you've been on the internet, but do help us to serve you with advertising that is more relevant to you.
Targeted Marketing Cookies
If you would like more information on any of these types of Cookies, including how to opt-out, please visit www.youronlinechoices.com/
They enable you to transact, whilst other non-essential cookies enable us to give you an enhanced, personalised web experience and determine relevant products to show you.
To personalise and improve your customer experience.
To recognise the device that you are using.
To store the content of your online shopping bag whilst you browse the site and to complete an order.
To record the areas of the Site that you have visited, products you have viewed and time spent browsing, as well as the products you purchased. Mower Magic uses this information to help make the website more user friendly, develop our Site design and to continuously improve the quality of the service we provide.
To distribute visitors to our Site evenly across platforms to ensure the content is served at the fastest possible speed.
For re-marketing purposes to determine relevant related products to show you when you're browsing on other selected websites.
These cookies can be associated with services provided by a third party such as an advertising network.
Cookies are an essential part of how our Site works, as they remember certain information about a visitor. Mower Magic uses First Party cookies (these are placed there and used solely by Mower Magic) and Third Party cookies (these are placed there by third parties we work with).
Are cookies safe?
Yes. The information stored in cookies is safe and anonymous to any external third party, and your account security is never compromised. You can find more information about cookies at http://www.allaboutcookies.org/ and www.youronlinechoices.com/. For a video about cookies visit https://www.google.com/intl/en-GB/policies/technologies/cookies/
Can I turn off cookies?
To change your cookie settings, or if you want to be notified each time a cookie is about to be used, you should amend the settings provided in your web browser to prevent us from storing cookies on your computer hard drive.
For information on how to disable cookies, please consult the "Help" tab of your browser via the menu bar. For further information on non-essential cookies used for targeting and banner advertising please see below.
Details of our Third Party Cookies
Mower Magic allows selected Third Parties who participate with us in marketing programs to place cookies when you visit our site. These cookies enable us to monitor which adverts you see and click on to get to our site.
For details of the Third Party cookies we use please see the table below. Mower Magic is not responsible for the content or privacy policies of Third Parties or other websites, and we advise that you check these yourself.
The following Cookies are all used for Analytical and Targeting purposes.
Google Tag Manager
Facebook Custom Audiences
Website visitors who dont want their data used by Google Analytics can install the Google Analytics opt-out browser add-on. To opt-out of Analytics for the web, visit the Google Analytics opt-out page and install the add-on for your browser. Learn more about the opt-out and how to properly install the browser add-on here.
Visitors can also opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings
Should you need to contact us please write to: Mower Magic Ltd, Magic House, Station Road, North Hykeham, Lincoln, LN6 9AL quoting Security and Privacy Enquiry.
This Cookie Notice was last updated on 2 May 2018, and further changes will be communicated by updating this notice.