GDPR Privacy Policy
1. Introduction
Mower Magic Limited (“Mower Magic”, “we”, “us” or “our”) is committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Looking after the personal information you share with us is very important. This notice explains how we collect, use, share and protect your personal data, and your rights in relation to that data.
Mower Magic Limited is the Data Controller for the personal data you provide to us. This means we decide how and why your personal data is processed.
If we make changes to this notice, we will update it on our website.
Contact details
If you need to contact us about this notice or your personal data, please write to:
Mower Magic Limited
Magic House
Station Road
North Hykeham
Lincoln
LN6 9AL
2. What information we collect and why
When you create an account or place an order
When you buy goods from us or register an account, we may collect:
- Full name
- Address (including previous addresses where relevant)
- Contact telephone numbers
- Email address
This information is needed to fulfil our contract with you, process orders, and provide customer support.
Payment information
If you pay by credit or debit card, payment details are securely processed and stored where you consent to this (for example, to speed up future purchases). New customers or customers with expired cards will be asked whether they wish to store card details.
Credit accounts
If you apply for a credit account, we obtain information from credit reference agencies. This is explained in more detail in section 6.
Website usage and devices
We collect information about the devices you use to access our websites, which may include IP address and browser details, to support website functionality and personalisation. Further information is provided in our Cookie Notice.
In-store CCTV
When you shop in our physical locations, CCTV may be used for security and crime prevention purposes
3. How we use your personal information
We only use your personal data where we have a lawful basis to do so. These are:
- Contract – to fulfil an agreement with you
- Consent – where you have given clear permission
- Legitimate interests – to operate and improve our business (balanced against your rights)
- Legal obligation – where the law requires us to do so
How and why we use your data
| Purpose | Legal basis | Legitimate interest (where applicable) |
|---|---|---|
| Set up and manage your account | Legitimate interests | Efficient account management |
| Store payment card details | Consent | N/A |
| Process and deliver your orders | Contract | N/A |
| Order status notifications | Legitimate interests | Service efficiency and improvements |
| Customer service and account management | Legal obligation / Legitimate interests | Record keeping, service quality |
| Fraud detection and prevention | Legal obligation / Legitimate interests | Protecting customers and our business |
| Website personalisation | Legitimate interests | Improving user experience |
| Marketing and promotions | Legitimate interests | Promoting relevant products |
| Service updates and enhancements | Legitimate interests | Service improvement |
| Surveys, reviews and research | Legitimate interests | Product and service development |
| Network and data security | Legitimate interests | Protecting personal data |
| Logistics and demand forecasting | Legitimate interests | Stock planning and service efficiency |
4. Marketing communications
We may contact you about offers, promotions, new products and services that we think may interest you.
You can opt out at any time by:
- Writing to our Data Protection Officer at the address above, or
- Calling 01522 690005
You may continue to receive communications briefly while your request is processed.
We do not share your data with third parties for their own marketing purposes.
5. Who we share your information with
We work with trusted third parties to provide our services. These partners only receive the minimum amount of data necessary and are subject to appropriate security requirements.
Categories of third parties
- Supplier partners – to supply products or services
- Review partners – e.g. Feefo, to request product or service reviews
- Delivery partners – to deliver orders
- IT service providers – to support our systems and websites
- Marketing service providers – for communications, surveys and reviews
- Payment processors – to securely process payments
- Credit reference agencies – to assess credit applications
6. Credit reference agencies
When you apply for credit, we may search your records with credit reference agencies (CRAs). They provide information such as your credit history to help us:
- Assess creditworthiness
- Verify identity
- Prevent fraud
- Manage accounts and recover debts
We may continue to share information with CRAs about your account, including repayment history. CRAs may link your data to that of financial associates.
Credit decisions may involve automated credit scoring. If you wish to object to automated decision-making, please contact us.
7. Fraud prevention and identity verification
Before providing goods, services or finance, we undertake checks to prevent fraud and money laundering and to verify your identity.
We may process data such as:
- Name and address
- Date of birth
- Contact details
- Financial and employment information
- Device identifiers and IP address
Fraud prevention agencies may retain this data for up to six years if a fraud or money laundering risk is identified. This data may also be shared with law enforcement agencies where required.
8. Automated decision-making
Some decisions may be made automatically, particularly for fraud prevention or credit assessment. You have the right to request human review of such decisions. Contact us using the details above for further information.
9. Data transfers outside the UK/EEA
Where personal data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, including contractual protections or recognised international frameworks.
10. How long we keep your information
We keep personal data only for as long as necessary. In general, we retain customer data for up to seven years after it is no longer needed, unless:
- Law requires longer or shorter retention
- You exercise your right to erasure
- Legal claims or proceedings are ongoing
11. Your data protection rights
You have the following rights under data protection law:
- Right of access
- Right to rectification
- Right to erasure
- Right to restrict processing
- Right to data portability
- Right to object
- Rights related to automated decision-making
To exercise any of these rights, contact us using the details above.
You also have the right to complain to the Information Commissioner’s Office (ICO):
👉 https://www.ico.org.uk
Cookie Notice
This notice explains how we use cookies on the following websites:
What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function properly and improve your experience.
Types of cookies we use
Strictly Necessary Cookies
Essential for site functionality such as logging in and placing orders.
Analytical / Performance Cookies
Help us understand how users interact with our website and improve performance.
Functionality Cookies
Remember your preferences such as location or language.
Targeting / Marketing Cookies
Used to show relevant adverts and measure marketing effectiveness.
You can learn more and opt out at:
👉 www.youronlinechoices.com
Managing cookies
You can manage or disable cookies via your browser settings. Please note that disabling cookies may limit website functionality.
More information:
Third-party cookies
Examples include:
- Google Analytics
- Google Tag Manager
- Mailchimp
- Aero Commerce
We recommend reviewing third-party privacy policies directly.
Contact
For any privacy or security enquiries, please write to:
Mower Magic Limited
Magic House
Station Road
North Hykeham
Lincoln
LN6 9AL
(Quote: Security and Privacy Enquiry)
Last updated: 20 April 2026